Launching Photographic Works

Photographic Works, Birmingham

Earlier this month, we helped launch Hatchbury’s newest residential development, Photographic Works. Located in the heart of Birmingham’s Jewellery Quarter, Photographic Works is a spacious, contemporary four-storey development comprising 50 one and two bedroom apartments and two bedroom duplexes with study.

From the early 1950’s until the 1990’s, the site of this development was occupied by Munn’s Brothers Photographic Processing Works, a specialist business that developed films for companies such as Boots. To preserve some of this history, we designed the Photographic Works branding to reference the photographic history.

From this branding, the rest followed.

We created a microsite and brochure designed to appeal to young professionals and couples looking to purchase a new apartment within the up-and-coming Jewellery Quarter. We also designed hoarding graphics, advertising, digital Rightmove banners, social media animations and stills, emails, launch materials, and a pre-launch photo shoot of the show apartments.

Photographic Works is now successfully launched with interest in this fantastic development pouring in, but that doesn’t mean our job is done; we continue to support the project by keeping all messaging fresh and engaging. Find out more here.

To speak to us about our design and creative marketing services, email our Client Services Director: anna@village-design.co.uk


By Bobby Marsh
25 Apr 2022

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