Village were asked to name and create branding for a new yoga studio opening in the centre of Bristol. The studio specialises in various forms of yoga and hot yoga including Bikram. Our brief was to come up with a distinctive name and identity, which would stand out from typical yoga stereotypes yet still appeal to the wider yoga community. As the only Bikram studio in Bristol it needed to look strong and confident.
The studio is in the heart of the City and Zen relates to being calm and relaxed so clearly an appropriate connection to yoga. We chose a timeless san serif font softened with a muted green.
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