Lock17

THE BRIEF

In Tottenham Hale, North London, the waterside development Lock17 showcases approximately 500 new homes, modern retail spaces, and canal-side public areas. The developer, Waterside Places, tasked us with naming and branding this ambitious project. Taking inspiration from the nearby lock number 17 on the River Lea, for the overall name we then coined the name ‘Rise’ for the prominent 26-story residential building, and meticulously crafted all supporting marketing materials. After our successful collaboration with Waterside Places on its Brentford Lock West development, our work with Lock17 further strengthened our partnership, and we continue to support them in their marketing efforts.

Lock17
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