We were approached by City Deli to create a brand and interior look for a new breakfast, lunch and coffee place in the centre of Bristol. Our brief was to design a logo that would stand out among the many cafes and sandwich bars in central Bristol and make the most of City Deli’s prominent corner location.
We created a unique ‘retro’ typeface set on a fresh green lozenge shape. This could be used either black on green or white out of green. The device was also used on windows using vinyl to create a subtle frosted effect. We also came up with the line ’Take out – Eat in’ which was used on internal signage, menus etc.
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